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Thank You Economy- Gary Vaynerchuk
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The Thank You Economy -Gary Vaynerchuk's new book on how advertising is out and how customer care and care is in through social media platforms that carry customer word of mouth.
The Thank You Economy is much more than saying "thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing.
I feel that we're living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It's just hitting the social part of its life. It's just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That's what's happening right now! The internet is growing up.
What happens when we live in this word of mouth world where we're tweeting out "I love Company X's orange juice"? We're sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies.
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Howard Schultz shares his personal journey of his return to leadership of Starbuck during touch economic times.
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How to Use the Most Powerful Ideas in Marketing and Get More Customers Don Sexton author
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