Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing "On The Floor" Performance


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Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing " On The Floor" Performance author- Harry J. Friedman(288 pages). This book is filled with easy to implement selling games and contests that any retailer can use to immediately motivate staff, improve their sales skills and generate extra sales during slow traffic periods.
 
Geared toward retailers of all industries and sizes, from single stores to mega chains, this book will appeal to those wanting to improve the perforamnce of their sales people and drive higher sales.
 
Key Points:
  • details how to use games to sell specific merchandise, increase add-on sales and sell higher priced merchandise and groups of merchandise
  • outlines how to structure games and contests, when to run them and for how long
  • helps managers building their sales staffs confidence and abilities through fostering a competitive spirit and rewarding high sellers
Harry J. Friedman is an international retail authority, consultant and the most heavily attended speaker on retail selling and operational management in the world today.
 
Published January 2012 (288 pages- Paperback)

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