Living the Brand: The Patagonia Story


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Living the Brand: The Patagonia Company Story training workshop with DVD takes us inside the California based Patagonia Company to learn how the people of this company contribute everyday to building the Patagonia brand through their personal commitment to their customers and how they as employees are engaged and involved with the success of their company.

Using the inspiration of Patagonia, learners will see how they can work with their organization's brand vision and values to help them make more focused decisions and how they can incorporate environmental responsibility into their work.  This can be achieved by following the four key messages laid out in this program:

  1. Inspire Belief: if people are inspired by the idea of what the company stands for, in turn they will inspire others
  2. Involve People: you can't simply tell people about the brand, you have to involve all your audiences (internally and externally) in its development
  3. Live the Values: the brand values acquire relevance and meaning when they are used in day-to-day work
  4. Culture is Everything: the Patagonia culture is born out of a shared way of thinking and behaving that links back to the purpose and values. All employees are engaged and this contributes to the culture and the culture helps to guide people's actions.

Key training points:

  • Demonstrates how to make environmental commitment a core element in an organization
  • Sets an example of how individuals can use values to make decisions, design products and create value for customers
Training Package: DVD (18 Minutes) plus Leader's Guide and support material
 

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