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When The Headline is You: Insiders Guide to Handling The Media

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When The Headline is You: Insider's Guide to Handling the Media authored by Jeff Ansell (256 pages-10/2010) provides tested techniques for responding to challenging questions and delivering effectiver messages.  In addition, he revels lessons he has learned and pitfalls to avoid from his forty years of media experience including referencing recent news events from around the world.
 
Axiom Business Book Awards for 2011- Silver Medal -Communications Skills & Networking Category
 
Valuable features include: 
  • behind the scenes look at how news is made
  • complete guidelines to creating compelling messages
  • specific messaging formulae for building trust when the news is bad
  • step-bystep strategies for managing hostile or relentless questions'ibnsider tips on hiow to identify and handle misleading questions.
An essential resource for navigating both traditional and online media, this book prepares for even the most challenging media event
 
Kindle Version:
 

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