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Everything is Design
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Everything Is Design with Tom Peters explores the topic "that design is more that the curve of a handle, a flashing icon or a new translucent toothbrush holder." In a world where so many experiences are the same, great design is the key to creating an emotional connection that makes people crave what you do.
KEY LEARNING POINTS:
- Design is never neutral
- Beautiful systems win
- Create a sense of WOW
- Go beyond "satisfied" customers
Program is available in DVD with running time of 41 minutes |
Creativity is not about being artistic but about an attitude! DeWitt Jones, photojournalist guides us through this inspiring workshop.
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A look into various companies that foster creativity through "jam" sessions to foster new ideas hosted by John Kao.
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Empowerment within a framework. Enable employees to translate ideas into action>making things happen.
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Based on John Sweeney's best selling book "Innovation: At the Speed of Laughter: 8 Secrets to World Class Idea Generation, this workshop on DVD helps to unlock creative potential within organizations.
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Brand recognition is a result of building relationships with consumers by the hard work and commitment of your people. We go inside the Patagonia company to explore their culture and how they increase their brand recognition and gain customers.
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