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Enchantment: Art of Changing Hearts, Minds and Actions by Guy Kawasaki

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Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki of Apple Inc., explains how to influence people while maintaining the highstandards of ethics.  Kawasaki shares valuable insights for achieving rapport, credibility and trust with others.
 
 
 
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
 
 
 

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