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Breaking Competitive Accounts
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Breaking Competitive Accounts with Skip Normand ( renown international sales consultant) shows you how most of your organization's new business potential depends on your sales team's ability to consistently capture competitive business.
Based on research of over 5,000 sales cycles in a variety of industries world-wide, this market share tackling video identifies and dramatizes seven critical actions essential for breaking competitive accounts:
How To Training Points:
- How to use price/value perception to plan and implement a high-impact sales campaign to capture competitive business
- How to build and maintain high-level sales momentum needed even with hard-to-see decision makers
- How to reposition the top competitors in the mind of your prospect and positioning your company, its products and services as the new benchmark
- How to avoid the most common lost sales patterns
- How to form and use a planner to stay on track.
Training Package is available in VHS with a Facilitator Guide and the Self-Study book " Sold on Selling: Sales and Techniques". Running time is 22 minutes |
Three part series to enhance sales and build territory!
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