5 Values of Great Customer Service

Excellent customer service also involves being sensitive to cultural issues.

Purchase Options/ Select




Five Values of Great Customer Service is a video based training program that provides a view of customer service from a values based approach.  Most often , frontline personnel will be assisting people from all different cultural backgrounds.  By showing respect, personalizing the service that they provide and paying attention to cultural issues they will be showing that the company they work for cares about customer's needs.

to sign-in

Program Objectives

By viewing the video program and working through the support materials, participants will...

  • Better understand how to provide ALL customers with GREAT service
  • Be aware that how customers perceive the service we offer and how we perceive the needs of our customers may depend on their (and our own) personal and cultural perspectives
  • Develop a values-based approach to customer service
  • Become familiar with the G R E A T acronym and know how to apply it to our relations with our customers

Program Contents

The 5 Values of GREAT Customer Service (24minutes) opens with a series of 5 dramatizations.  Each of these underscores one of the values we will explore.

Show Respect - Every customer is your most important customer
Personalize - Avoid preconceived notions and stereotypes
Pay Attention - Assess how customers want to be served and adjust
Show You Care - Present a positive, supportive attitude
Advocate - Stay on your customer's side


A diverse group of customers share their personal experiences and feelings to help bring the impact of the 5 Values to life.

The program then explores how we can integrate the 5 Values into our daily work. To do this, we introduce the G R E A T acronym. This stands for ...

Greet all customers & make them feel comfortable
Respect cultural & other personal differences
Evaluate how your customers want to be served
Adjust your approach to match your customer's needs
Thank your customers for their business.

 

Training Package includes DVD (23 minutes) with Comprehensive Facilitator's Package that includes reproducible handouts.  This program is also available in Spanish


Digital Streaming License is available for streaming within your organization via external server or your intranet.  Easy to set-up, call us for more information and to license.

Additional programs on this topic

Johnny The Bagger- A True Customer Service Story
Johnny The Bagger- A True Customer Service Story
Award Winning true story of Customer Service that celebrates the power of personal care delivered from the heart. Based on the book by Barbara Glazer.
Right Words-Right Time- Customer Service Recovery- Retail Version
Right Words-Right Time- Customer Service Recovery- Retail Version
Customer Service Recovery using Best Practices to show customers in a retail setting that We Care, We Understand,You Can Trust Me To Take Care of You.
Service Impact! Series: Cross Cultural Communication
Service Impact! Series: Cross Cultural Communication
Help your customer care associates bridge the cultural barriers and achieve good customer service.
Service Impact! Series: The Angry Customer
Service Impact! Series: The Angry Customer
Open your discussion on how to keep your calm when dealing with those angry customers.
Browse Categories